Stella cost more because of the additional import duties associated with its high alcohol content, so sellers considered it a virtue and blatantly argued that, therefore, it should be a superior product.
Stella Artoiswas more expensive than other beer brands because there was a higher tax on high-alcohol beverages in the United Kingdom. The comforting and expensive campaign aimed to turn the negative into the positive, convincing people that their premium beer was better than the cheaper brands. As you can see, Stella Artois comes in 11 ounces, so by volume, Stella Artois is the most expensive of the bunch.
The brand maintains its slogan that says: “Quietly expensive”. In international markets, Stella Artois is a kind of status symbol. Its price is a few points higher than that of other equally good pilsners and its manufacturers have not hesitated to promote it as a reassuringly expensive beer. According to a report in the Wall Street Journal, AB InBev is renewing its efforts to revive Stella Artois sales in Belgium.
The original Stella Artois has a relatively high alcohol content, up to 5.2 ABV, but now you can also find lighter versions that range between 4% and 5.2%. After the merger between Interbrew and Anheuser-Busch, brewers began distributing a Stella Artois with an alcohol level lower than 4%, which was first introduced in the United Kingdom, but is now available in much of Europe. It's ironic, then, that Stella Artois is also a very popular beer among the opposite demographic that the comforting and expensive advertising campaign was aimed at. The origin of Stella Artois beer possibly dates back to 1366, when Brouwerij Den Hoorn was found in Leuven (Belgium).
Outside its homeland, Belgium, Stella Artois is marketed as a premium beer in the international market. In addition, you can also drink a bottle of Stella Artois with richer dishes such as lamb, barbecue, etc., and the flavors are still very balanced. At 5.2% alcohol by volume, Stella Artois used to be stronger than most traditional beers (today, in some markets, alcohol has been reduced to 5%). This dilution of beer is what continues to create a chasm between those who love Stella Artois and those who don't like beer at all.
Among many European beer brands, Stella Artois is often considered the European reference standard for lager beer. Stella Artois was finally available all year round and, except during World War II, when Belgium was invaded by Germany, beer has been brewed ever since. Part of the revenues obtained from the sale of Stella Artois chalice glasses manufactured especially for this purpose are used to construction systems that facilitate access to clean water for millions of people around the world. Stella Artois was more expensive than other UK lagers, possibly due to higher taxes on their high alcohol content.
By 1930, Stella Artois was already making its first forays into international markets, first in Europe and then in North America, Australia and then in the rest of the world. In addition to its legendary beer, Stella Artois also produces other beverages, such as Sider, a refreshing cider made with 3 selective types of apples, and Spritzer, a gluten-free light cider made from apples and hibiscus. There is no doubt that Stella Artois has managed to position itself as one of the most popular lagers in the world.