It should be noted that Heineken Silver is not the same as the company's light beer, which has fewer calories and more carbohydrates. Although both Heineken Light and Heineken Silver fit into the category of premium light beers, Silver could better connect with beer lovers, since it has more body. In a March 22 press release, Heineken stated that Heineken Silver was the most anticipated product launch in the company's history. The new product is an ultra-light lager beer that contains 3.6 carbohydrates and 92 calories per serving, while maintaining 4% alcohol by volume.
This means that those who follow low-carb diets, such as ketogenic or paleo, can continue to enjoy the taste of Heineken without worrying about deviating from their dietary goals. This puts Heineken Silver in a position to compete with the growing market for extra light beers. Both Corona Premium and Miller 64 have 2.6 and 2.4 grams of carbohydrates, respectively. This places Heineken Silver in a closer range than the six-gram Heineken Light.
Heineken Silver, the most anticipated product launch in the company's history, takes center stage as a new premium option in the light beer category, which account for nearly half of American beers. With 4% alcohol by volume (ABV), Heineken Silver is made specifically for the American palate with a more accessible flavor profile and 3.2 g of carbohydrates and 95 calories in a 12-ounce serving. According to Salinas, lightweight lagers represent nearly 50 percent of the market by volume, and that's exactly Heineken Silver's goal. Open and several Formula 1 races, including the title sponsor of the Heineken Silver Las Vegas Formula 1 Grand Prix in November.
Heineken Silver will be available nationwide this spring in 12 oz thin cans, 12 oz bottles, and 24 oz cans.