STELLA Artois has infuriated drunken Britons after changing its recipe to reduce the amount of alcohol in its beers. Stella Artois begins her transition to the U.S. UU. We look forward to combining local brewing experience with 600 years of brewing tradition to ensure that our American beer drinkers continue to enjoy the uncompromising quality and refreshing taste of Stella's premium beer.
Stella Artois has reduced its alcohol content to 4.6 percent in a health campaign for Belgian brewers. At least since the beginning of the 21st century, Stella Artois has been nicknamed the handcum-beater in the United Kingdom, due to the alleged connection between brand-related excessive alcohol consumption and domestic violence against women. The owners of Stella Artois, Budweiser Brewing Group UK and Ireland, reduced the alcohol content of their canned, cask and gluten-free versions. Most recently, Stella Artois has been associated with the famous faces of Mindy Kaling, Sarah Jessica Parker, Jeff Bridges and Matt Damon, all for a good cause.
Stella Artois is produced in Belgium (at the plants in Leuven and Jupille) and the United Kingdom, as well as in other countries. In addition to the beer of the same name, the Stella Artois brand portfolio includes Cidre, a sparkling cider made with three apple varieties; and Spritzer, a sparkling drink made with apple and hibiscus flavors. Stella Artois has been associated with cinema in the United Kingdom since 1994, organizing events, sponsoring television and hosting a website. Stella Artois is owned by Anheuser-Busch InBev, the same Belgian-Brazilian conglomerate that produces Budweiser, Becks, Busch and dozens of other domestic, craft and imported beer brands.
Stella Artois has been or is one of the main sponsors of the Cannes, Melbourne and Sundance film festivals, the Independent Spirit Awards, the Dallas International Film Festival and the Little Rock Film Festival. Stella Artois has aired several Super Bowl commercials, as part of the general purchases of Anheuser: Busch InBev commercials during the game. In the 1980s and 1990s, Stella Artois' advertising slogan in the United Kingdom was comfortingly expensive. An example of this can be seen in the Stella Artois Cidre advertising campaign, which uses the slogan C'est cidre, not cider, although this cider is produced in Zonhoven, which is also found in the Dutch-speaking Flemish region.
In 1708, Sébastien Artois became head brewer; then, in 1717, he bought the brewery and renamed it Brouwerij Artois.