Heineken Silver will be launched nationally this spring in 12 oz thin cans, 12 oz bottles, and 24 oz cans. It will be available wherever other Heineken products are sold on local and external retail channels across the country. The company believes it can build on that momentum with the large-scale launch of Heineken Silver this year in the US. Department of State, which promotes it as the perfect drink for consumers looking for a refreshing beer for special occasions.
This spring, Heineken Silver will be available in the United States in thin 12-ounce cans, 12-ounce bottles, and 24-ounce cans. Heineken Silver, the most anticipated product launch in the company's history, takes center stage as a new premium option in the light beer category, which account for nearly half of American beers. With 4% alcohol by volume (ABV), Heineken Silver is made specifically for the American palate with a more accessible flavor profile and 3.2 g of carbohydrates and 95 calories in a 12-ounce serving.