Low ABV, Fewer Carbs, Fewer Calories Heineken Silver has 3.2 g of carbohydrates, 95 calories, and 4% ABV in a 12-ounce serving. This compares to the iconic Heineken, which has 11 g of carbohydrates, about 149 calories, and 5.4% alcohol in a 12-ounce serving. Meanwhile, Heineken 0.0, has 0% alcohol, 69 calories and 16 g of carbohydrates. According to Heineken, Silver is balanced to provide a lighter consumption profile that “works on a wide range of consumer occasions”.
The company believes that no other beer has been developed with such a precise focus on the specific needs of its target audience. Reflecting the channels and marketing formats that allow generations Y and Z to be optimally reached, the physical launch of Heineken Silver was preceded by an intriguing social media campaign, launched in the Metaverse with the title of “the world's first virtual beer”. According to Klimpke, Heineken has taken a holistic approach to the launch of the Silver version, with activations for consumers, end customers and crew. He noted that the Heineken Silver is both accessible and inclusive, and has a contemporary look that makes it “ideal for social occasions and perfect for the cruise and ferry market.” The event, in which Heineken Silver participated, took place at La Tropical Brewery, the brand's newest joint brewery.