Gain some experience working first for a local brewer to learn the ins and outs of the industry, or go to school for a microbrewery degree. He serves as a judge on a beer tasting panel or works as a waiter in a brewery. Linda Ray is an award-winning journalist with more than 20 years of reporting experience. He has covered business topics for newspapers and magazines, including Greenville News, Success Magazine and American City Business Journals.
Ray has a degree in journalism and teaches writing, professional development and an FDIC course called Money Smart.
Craft beeris not like wine in this sense; wine, as the most mature industry in terms of years, has many boutique brands that have had generations of leaders coming and going. While your recipes may not be being prepared, the craft beer culture is very inclusive, so your voice and creativity are likely to be heard. Even if your daily uniform is Carhartts, steel-toed boots and beards, you should have a LinkedIn profile if you want to help you get a good job in craft beer.
The day will come when someone can graduate with an MBA in the craft beer business, be a beer expert and work with the intention of running a multi-million dollar business (and perhaps one that they haven't created). Beer tourism exists; more and more people are traveling to visit craft breweries, so there is also a greater demand for guided tours and for taking a look at what's behind the curtain. These two distributors focus solely on artisanal brands and work to help smaller artisanal brands gain market share. As the craft beer industry grows, I imagine it will look more like the wine industry in terms of career paths.
As a craft brewery grows and begins to look for sales opportunities outside of its local radio, it may realize the need to hire one or two people to work specifically in the market selling and promoting its beer in “local” accounts (restaurants) and “off premises” (retailers). Jobs at Craft Beer are for people who are creative, motivated and dedicated to doing the best work possible while working with the best group of people they can find. We hope that anyone who wants to work in craft beer will find their dream job working in this wonderful industry. However, an internship or entry-level position is A GREAT WAY to gain work experience in a brewery and a foot in the door to a rewarding career in the craft beer industry.
It seems that craft beer can sell itself, but there is a great need in the industry for marketing professionals. While the marketing of craft beer may seem like a lot of fun, it also involves an enormous amount of complexities associated, once again, as a result of the ban. While that difference exists, the craft beverage business (whether beer, wine or craft liquors) shares a unique quality, since, as the business grows and jobs expand, the person in charge usually has a deep love and a deep understanding of the production. Not only are larger distributors focusing more on craft beer, but new “artisance-specific” distributors are emerging across the country, whose main objective is to support and sell artisanal beverage products.