Heineken Silver comes in a slim, elegant silver can and in a more family-looking green bottle. Both are labeled with flashy red stars and turquoise letters. It should be noted that Heineken Silver is not the same as the company's light beer, which has fewer calories and more carbohydrates. In a March 22 press release, Heineken stated that Heineken Silver was the most anticipated product launch in the company's history.
The new product is an ultra-light lager beer that contains 3.6 carbohydrates and 92 calories per serving, while maintaining 4% alcohol by volume. This means that those who follow low-carb diets, such as ketogenic or paleo, can continue to enjoy the taste of Heineken without worrying about deviating from their dietary goals. This puts Heineken Silver in a position to compete with the growing market for extra light beers. Both Corona Premium and Miller 64 have 2.6 and 2.4 grams of carbohydrates, respectively.
This places Heineken Silver in a closer range than the six-gram Heineken Light. Heineken has presented its “biggest release ever”: a spin-off with a lower alcohol content and less bitterness called Heineken Silver. Heineken Silver is made with malted barley, water and a small but significant additional ingredient, yeast A, exclusive to Heineken. In addition, it is made to create an intense flavor without a bitter end, while remaining faithful to Heineken's passion for quality and commitment to top quality ingredients.
Heineken Silver will be available nationwide this spring in 12 oz thin cans, 12 oz bottles, and 24 oz cans. With 4% alcohol by volume (ABV), Heineken Silver is made specifically for the American palate, with a more accessible flavor profile and 3.2 g of carbohydrates and 95 calories in a 12-ounce serving. Heineken Silver, the most anticipated product launch in the company's history, takes center stage as a new premium option in the light beer category, which account for nearly half of U.S. beers.