The Heineken brand has introduced Heineken Silver, which has fewer carbohydrates and calories. This light beer includes 4% alcohol by volume (ABV), 3.2 g of carbohydrates, and 95 calories per 12 ounces. The company believes it can build on that momentum with the large-scale launch of Heineken Silver this year in the United States, which touts it as the perfect drink for consumers looking for a refreshing beer for special occasions. With 4% alcohol by volume (ABV), Heineken Silver is made specifically for the American palate, with a more accessible flavor profile and 3.2 g of carbohydrates and 95 calories in a 12-ounce serving.
This spring, Heineken Silver will be available nationwide in thin 12-ounce cans, 12-ounce bottles, and 24-ounce cans. Heineken Silver, the most anticipated product launch in the company's history, takes center stage as a new premium option in the light beer category, which account for nearly half of American beers. Heineken Silver will be available in the United States this spring in 12 oz thin cans, 12 oz bottles, and 24 oz cans.
