It should be noted that Heineken Silver is not the same as the company's light beer, which has fewer calories and more carbohydrates. Although both Heineken Light and Heineken Silver fit into the category of premium light beers, Silver could better connect with beer lovers, since it has more body. This spring, Heineken Silver will go on sale in the United States in 12 oz thin cans, 12 oz bottles, and 24 oz cans. The company believes it can build on that momentum with the large-scale launch of Heineken Silver this year in the US.
Department of State, which promotes it as the perfect drink for consumers looking for a refreshing beer for special occasions. With 4% alcohol by volume (ABV), Heineken Silver is made specifically for the American palate, with a more accessible flavor profile and 3.2 g of carbohydrates and 95 calories in a 12-ounce serving. Heineken Silver, the most anticipated product launch in the company's history, takes center stage as a new premium option in the light beer category, which accounts for nearly half of American beers. Heineken Silver will be launched nationally this spring in 12 oz thin cans, 12 oz bottles, and 24 oz cans.