This removes harsh-tasting proteins and tannins, leaving a delightfully refreshing flavor that's accessible and easy to drink.
Heineken Silveris made with malted barley, water and a small but significant additional ingredient, Heineken's exclusive A yeast. In addition, it is made to create an intense flavor without a bitter end, while remaining faithful to Heineken's passion for quality and commitment to top quality ingredients. According to Heineken, Silver is balanced to offer a lighter beverage profile that “works for a wide range of drinking occasions”.
The company believes that no other beer has been developed with such a precise focus on the specific needs of its target audience. This spring, Heineken Silver will arrive in the United States in thin 12-ounce cans, 12-ounce bottles, and 24-ounce cans. The company believes it can build on that momentum with the large-scale launch of Heineken Silver this year in the US. Department of State, which promotes it as the perfect drink for consumers looking for a refreshing beer for special occasions.
He noted that Heineken Silver is both accessible and inclusive, and has a contemporary look that makes it “ideal for social occasions and perfect for the cruise and ferry market.” Reflecting the marketing channels and formats that allow generations Y and Z to be optimally reached, the physical launch of Heineken Silver was preceded by an intriguing social media campaign that launched the title of “the world's first virtual beer” in Metaverse. Heineken Silver, the most anticipated product launch in the company's history, takes center stage as a new premium option in the light beer category, which account for nearly half of American beers. The event, in which Heineken Silver participated, was held at Cervecería La Tropical, the brand's newest joint brewery. Klimpke said that Heineken has taken a holistic approach to the launch of the Silver version, with activations for consumers, end customers and crew.
Heineken Silver will be launched nationally this spring in 12 oz thin cans, 12 oz bottles, and 24 oz cans. With 4% alcohol by volume (ABV), Heineken Silver is made specifically for the American palate, with a more accessible flavor profile and 3.2 g of carbohydrates and 95 calories in a 12-ounce serving.