China has been the world's largest beer producer since 2001. Tsingtao Brewery Group is the largest brewing company in China, after China Resources Snow Barrels. With 115 years of history, the company has grown to offer its portfolio of beer, liquor and cider brands in more than 100 countries around the world. Tsingtao is significantly more popular outside of China than China Resources Snow Barrels, with more than 90% brand awareness in developed countries such as North America, Canada and Europe. Asahi was founded in 1889 in Osaka and is now the largest brewery in Japan by sales volume, a position it has held for the past 12 years.
Although the company has a long history in Japan, the introduction of its Asahi Super Dry, Japan's first dry draft beer, has been one of the main reasons for its recent success. In addition to beer, Asahi sells a variety of alcoholic beverages, as well as pharmaceuticals and food. The demand for beer in Japan has declined in recent years and this trend is expected to continue. As a result, Asahi's international reach has grown, especially in Europe and the United States.
Until now, its products have attracted attention mainly on the west and east coasts, with little interest elsewhere in the country. Beijing Yanjing Beer Group originated as Yanjing Brewery before merging into a group of state-ranked firms known for their high-quality beer products. Beijing Yanjing Beer is the fourth most popular beer brand in China and one of the largest brewers in the world. The Yanjing brewery was founded before it was divided into several smaller companies depending on their operating provinces.
The company's wide product range, which includes beer, distilled wine, animal feed, materials, yeast, plastic boxes and mineral water, is sold under the brands Liquan, Huiguan, Yanjing and Xuelu. Yanjing focuses mainly on the Chinese domestic market, particularly in the south and north. Yanjing beer is currently mainly offered in North and South China. In addition to beer, the company produces yeast, plastic containers and distilled wine.
Mineral water brands Huiguan, Yanjing and Xuelu get a significant share of their profits. Kirin, a Japanese beverage company, is one of the largest in the world, and its subsidiary Kirin Brewery Company is one of the most popular beer brands in the world. The company owns Myanmar Brewery Limited, Asia Pacific Breweries, Kirin Europe, Kirin Brewery of America, San Miguel Brewery in the Philippines and other subsidiaries. The company's Ichiban Shibori and Kirin Lager beers are well known in Japan, as is its Kirin Tanrei low-malt beer.
Kirin's sales come from a much larger number of global markets than those of the other Japanese beer powerhouse, Asahi. In mainland China, Budweiser APAC introduced the Bud Light brand in Guangdong (China) this year, in an attempt to further expand its presence and leadership in the premium segment of the Chinese beer market. Budweiser APAC expects the premium and super premium beer segments to account for close to 40% (up from the current 25%) of the total beer volume in South Korea in the medium and long term. Budweiser APAC is the largest brewing company in Asia Pacific and is playing with the premiumization trend in the region's beer markets.
Kirin, a Japanese beverage company, is one of the largest in the world, and its subsidiary Kirin Brewery Company is one of the most popular beer brands in the world. According to the company's IPO prospectus, Budweiser APAC is the market leader in the premium and superpremium beer segments in India, while it is among the top three players in Vietnam's premium and superpremium beer segment. Vietnam Brewery Limited and Hanoi Alcohol Beer and Beverage Company (Habeco) are the second and third largest beer companies in Vietnam, with market shares of 33.5% and 10.9%, respectively, according to a Euromonitor study. It should be noted that the company owns three of the five major beer brands in the South Korean premium segment, namely Budweiser, Stella Artois and Hoegaarden.
By contrast, the premium and superpremium beer segments represented more than 40% of the total volume of beer in the US markets. UU. and Europe. .