In 1873, Gerard Heineken founded his small family brewery in the center of Amsterdam. A city brimming with life and energy, even then. The brewery grew as fast as Amsterdam and Gerard's dedication to quality made it an instant success.
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Why is stella artois famous?
One of Stella Artois' most successful markets was in the United Kingdom during the 1980s and 1990s, when its “Comfortably Expensive” advertising campaign and strong links with cinema made it the leading premium beer brand, selling 3 million barrels a year in 2001.Brewers say that Stella Artois employees visit Saaz farmers every year to hand-select hops and evaluate their quality and aromas to this day. In the 1980s and 1990s, Stella Artois' advertising slogan in the United Kingdom was comfortingly expensive.
Who is the largest beer producer in asia?
China has been the world's largest beer producer since 2001.Tsingtao Brewery Group is the largest brewing company in China, after China Resources Snow Barrels. With 115 years of history, the company has grown to offer its portfolio of beer, liquor and cider brands in more than 100 countries around the world.
Is Lager Beer More Popular Than Ale?
Lager is still more popular than ale worldwide. Learn why from an expert's perspective.
How long is lager stored?
Traditional lager beer can last up to 3 months, but modern commercial pressures have substantially reduced brewing times in most breweries. In a modern lager brewery, secondary fermentation may or may not occur during cold storage.
